MFF_Typespecimen
Project
Brand identity
Typography
This is the brand identity for Michelin Film Festival, which is a good-related film festival hosted by Michelin tries company. The typeface Michelin Point made for the MFF is inspired by special elements for the tire. The combination of the chubby shape of the tire and very sharp and sophisticated engraved marks on it is an attractive element. Like the special elements of a tire, the typeface provides a variety of graphic elements.